Following a recent holiday in Hawaii, in this month’s blog post ZOE SLATER, Counsellor and CEO of Freedom Choice Academy shares a personal story as a reminder to take a broader view of your ROI to avoid a DOI…

I’m here in Hawaii, and the current exchange rate leaves me gasping.

My ROI or my DOI is hitting my pocket big time.

I am paying $1.47 AUD for every $1.00 USD.

My $ 5.00 coffee in Hawaii really costs $7.35 Australian…ouch.

Or put another way, my $22.00 Hawaii Burger and Chips costs $32.34 Australian.

What’s my ROI? Is this purchase ‘Burger and Chips’ worth it? Or was it a DOI?

There is a ROI for all purchases…
but only if you’re willing to be a conscious purchaser/investor.

No matter what you do, you are investing in you, or you’re investing into relationships with people or things and experiences via the purchase.

All purchases reflect your intelligence or stupidity, your stress or success.

What is an ROI?

You might be asking what does ROI mean? ROI is an acronym for ‘Return on Investment’.

It’s a question astute business people ask to access whether there is enough profit or gain to warrant the purchase.

The term is now more broadly used when something is not adding value or improving your life financially, physically or emotionally then one does not go ahead with the purchase, exchange or interaction.

Ideally all purchases are made to make you, or someone else feel better. It has to enhance, improve or add value or otherwise it’s not a good ROI. It becomes a DOI.

What is a DOI?

A DOI is a ‘Deficit on Investment’. I have created this acronym because it’s a shortfall, a bad deal, loss and or regret for many, that can cause serious money stress.

How to avoid a DOI

Here are some questions to ask yourself:

  1. Why am I purchasing this?
  2. What’s motivating me, guilt or love?
  3. What’s the purpose (outcome)?
  4. How much time is invested before getting a return?
  5. Will the return (money or result) be greater than or compensate for the time given to the project.

Then evaluate from your emotional, spiritual, physical, and financial perspective:

  • Emotional – Will the purchase make you feel good immediately and or each time you look at it or think of it. If the purchase is for someone else, will the purchase for the intended person make them feel good. Will the purchase for the intended person make them feel good about you in return? Will you be satisfied no matter what happens? What happens if the gift is not liked will you be annoyed? This is a DOI… ‘Deficit on Investment’.
  • Spiritual –  Knowing that what you have purchased is in alignment with your purpose and meaning in life. A sense of joy, love, excitement and peace. Don’t buy something that goes against your moral compass. 
  • Physical – Will the purchase enhance your physical world, like nutritious food that makes your body perform better. It might be sensual to touch or pleasing to smell that uplifts your mood. It might aesthetically improve your home or work environment or provide comfort and ease. Remember making a purchase is always about enhancing your life and or someone else’s. Time spent physically researching or shopping for the purchase needs to be of value. Too much time is a waste of time, that you will never get back.
  • Financial – The purchase fits within your budget. You’re proud of the purchase. The purchase is something you would model to children. If the person doesn’t like the gift, will you be okay or annoyed at yourself or them that you wasted your money and time. This is a DOI…‘Deficit on Investment’.

Here are two examples of ROI and DOI

Example 1 –  Purchase a gift for my daughter

  • Why am I purchasing this? I love her and promised her a gift. To make her feel special. To experience the excitement of receiving a gift.
  • What’s the purpose? The gift is symbolic and a bond between us. To know that whilst we’re away she is still in our heart. To deliver on a promise.
  • How much time is invested for the return? There was a point when I weighed up how much time I spent searching/shopping for the right gift v’s I’m on holidays for me. This is my time to rest and play. If I over shop, I would then become resentful and annoyed that the gift was taking up my precious holiday time.
  • Spiritual The gift lifts my heart.
  • Physical The gift sparkled, is easy to carry, and meets airline criteria. Sufficient time was spent searching for the right gift.
  • Emotional My daughter will love it and I will love seeing her use the gift.
  • Financial The gift fits within the gift budget.

Example 2 – Purchase a snorkel the reef and swim with turtles experience

  • Why am I purchasing this? A new fabulous fun experience.
  • What’s the purpose? Ocean adventure, up close and personal with the turtles in their natural habitat.
  • How much time is invested for the return? To swim with the turtles we were offered $314 AUD reduction in price for trading 1 hour or so of our time to view a time share.
  • Emotional We were annoyed that the time share people weren’t listening to us and ran over time. 1 hour became 2 ½ hours. It did however give us humorous conversation content. The annoyance reminded us that our time is precious!
  • Physical We’ll never get back the time we traded. We later gained 2. ½ hours of swimming experience that felt timeless, that we will always remember.
  • Spiritual We quickly shifted our annoyed perception to gratitude for the wisdom gained.
  • Financial The discount offer in AUD was of value only because the physical and emotional experience was fantastic. Our perception shifted from DOI to ROI. Trading or compensating time for money often sounds good but generally costs more than you realise. At the time it felt like a DOI for us, but after swimming with the turtles and our friends it was a fun ROI.

Take action, make sure you have a good ROI to avoid DOI

  • By asking yourself the above questions.
  • Evaluating your emotional, physical, spiritual and financial ‘Return on Investment’.

Create a deliberate ROI mindset for Money Success.

How you would prefer to see yourself – feeling more in control of your life? Yes!

The key points are;

  1. ROI is a sure way to create money success.
  2. Time is precious.
  3. DOI is a sure way to create money stress.

Deeper insights for you to think about and consider

  1. Compensating time for money is not always as it seems.
  2. You are always free to choose your emotional response to situations.
  3. Wisdom is noted by your next ROI or DOI

MAKE A PACT TO ACT –  Knowing WHY you want to HAVE money success keeps you focused on the right action.

Keep those questions coming, send me an email, give me a call on M: 0414 778 476  or  Register here now for a FREE webinar. or visit me on Facebook @freedomchoiceacademy.

Zoe is the director of Zoe Slater Counselling and CEO Freedom Choice Academy. A member with the ACA and QCA. Zoe has been working with professionals for over 20 years using her unique processes to transform their lives from stress and depression to success. She is an experienced Facilitator and Master Coach and has been running personal development workshops and retreats since 1999. To learn more about her Transformation Counselling and Coaching Programs CLICK HERE.

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Finance Education Money Stress to Money Success – Becoming a Conscious Purchaser